The customer buying decision is as emotional as it is rational. So it’s up to business owners and entrepreneurs to do what it takes to get to a point of purchase. But while the sale may be the endgame, there are a number of imperatives along the way. In the midst of a recovering economy and on the cusp of a changing business landscape, learn what it really means to meet your customer’s needs and exceed expectations as well as why the ROI on customer service is actually priceless.
- Mike Evans, co-founder and chief operating officer, GrubHub
- Shazi Visram, founder and CEO, HAPPYBABY
- Chris Bryant, executive coach; founder, Rapport Strategies