Jim Collins is a student and teacher of enduring great companies—how they grow, how they attain superior performance, and how good companies can become great companies. Having invested nearly a quarter of a century of research into the topic, Jim has authored or coauthored six books that have sold in total more than ten million copies worldwide. They include the classic Built to Last, a fixture on the Businessweek bestseller list for more than six years; the international bestseller Good to Great, translated into 35 languages; and How the Mighty Fall, a New York Times bestseller that examines how great companies can self-destruct. His most recent book is Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, coauthored with Morten Hansen. Based on nine years of research, it answers the question, Why do some companies thrive in uncertainty, even chaos, and others do not? Great by Choice distinguishes itself from Jim’s prior books by its focus not just on performance, but also on the type of unstable environments faced by leaders today. Jim has worked with senior executives and CEOs at over a hundred corporations. He has also worked with social sector organizations across the spectrum, from education and the arts to religious organizations, local and federal government, healthcare, and cause-driven nonprofits. In 2005, he published a monograph, Good to Great and the Social Sectors. Follow: @level5leaders



















